Trainiac
Brand Identity

Being the experts in understanding, Traniac is able to see perspectives and insights that are unknown to others, Traniac achieves learning and growth by bringing these insights to life.

The “T” icon becomes a 3D object that can be rotated in order to be viewed from all angles. As this object is rotated, new, interesting shapes are revealed. This becomes a metaphor for the way in which Trainiac operates - looking at an issue from all angles and having insights that are not obvious to the norm. 

This living 3D logo also speaks to Trainiac’s value of being tactile, interactive and playful.

AGENCY: NICEWORK | CREATIVE DIRECTION: SHANNON DAVIES